Artificial intelligence is opening up new perspectives for marketing, management, and strategic corporate leadership. As part of the BWA network, we would like to draw your attention to the international “Global Executive Masterclass - AI for Marketing & Management.”
Join Philip Kotler and Marc Opresnik for a highly practical live online Executive Masterclass exploring how Artificial Intelligence is transforming marketing, management, leadership and executive productivity. The program combines strategic perspectives on the future of marketing and management with practical AI tools, workflows and applications that participants can use immediately in their professional environment. The Masterclass also features an exclusive contribution from Marshall Goldsmith, including insights, dedicated program material and MarshallGoldsmith.ai.
Every participant receives an official Certificate of Completion issued jointly by International Business School Manchester and Opresnik Business School.
Participants will explore how to:
- save time and automate everyday workflows
- use AI for research, analysis and better decision-making
- improve marketing effectiveness, content and customer communication
- strengthen leadership and management effectiveness
- apply practical AI tools, agents and workflows
- combine human judgment with AI-supported productivity
- understand how AI is reshaping marketing, management and leadership
Further information and the option to register can be found via this Link or the QR code provided in the attached event information.
Members and partners of the BWA network are entitled to a 15% discount on the regular participation fee of EUR 89. Please use the discount code BWA15 when registering.
Ansprechpartner:
Prof. Dr. Marc Oliver Opresnik
Marc.Oliver.Opresnik@Opresnik-Management-Consulting.de
