World of Food Beijing – powered by Anuga
World of Food Beijing’s approach is to concentrate heavily on the markets of Northern China. For the food industry, the capital city of Beijing and its neighboring cities present an attractive and growing consumer market of over 200 million people. Following numbers show the drastic growth of Beijing’s imported food demand in the past years: In 2011, Beijing imported foreign foods worth US$5 billion, an increase of 74% compared to the previous year. Only one year later, this figure had increased to US$7.66 billion. Today, nearly half of all food imports reach China via the Northeast.